Week 7

Week 7 (13-Oct) 9

Today we talked about consumer products and the difference in consumer and business products. We need to know this because each is marketed differently. We learned about what the difference is between product lines and mixes. The line being the different flavors of soup produced by supplier and the line being soup, chip, and drinks produced by that same supplier. We learned of the importance of branding and how when done right it helps sale the good.